own brand

== English == === Noun === own brand (plural own brands) (UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor. Synonyms: own label, house brand, store brand (US), private label, private brand, white label Coordinate term: name brand (often construed as antonymous) Near-synonym: off brand ==== Translations ==== === Further reading === “own brand”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present. “own brand”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022. “own brand”, in Collins English Dictionary, 2011–present. “own brand”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.