on-brand

== English == === Adjective === on-brand (comparative more on-brand, superlative most on-brand) (marketing) Serving the public image which a company seeks to associate with its product. 2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January. (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree. 2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October. "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized." 2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January. "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller." ==== Translations ==== === Anagrams === Brandon