marketing

== English == === Etymology === By surface analysis, market +‎ -ing. === Pronunciation === (UK) IPA(key): /ˈmɑːkɪtɪŋ/ (US) IPA(key): /ˈmɑɹkɪtɪŋ/ === Verb === marketing present participle and gerund of market === Noun === marketing (countable and uncountable, plural marketings) Buying and/or selling in a market (street market or market fair). (archaic or Philippines) Shopping, going to market as a buyer. 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223): [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone. (dated) Attending market as a seller. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising. ==== Usage notes ==== The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context. ==== Hyponyms ==== (promotion of sales) advertising, branding, pricing, sales, promotion ==== Derived terms ==== ==== Descendants ==== ==== Translations ==== == Dutch == === Etymology === Borrowed from English marketing. === Pronunciation === IPA(key): /ˈmɑr.kə.tɪŋ/ Hyphenation: mar‧ke‧ting Rhymes: -ɑrkətɪŋ === Noun === marketing c (uncountable, no diminutive) marketing (promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising) ==== Related terms ==== === Further reading === marketing on the Dutch Wikipedia.Wikipedia nl == French == === Etymology === Borrowed from English marketing. === Pronunciation === IPA(key): /maʁ.ke.tiŋ/ === Noun === marketing m (plural marketings) marketing Synonym: mercatique m Antonym: démarketing ==== See also ==== commercialisation === Further reading === “marketing”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012 == Hungarian == === Etymology === Unadapted borrowing from English marketing. === Pronunciation === IPA(key): [ˈmɒrkɛtiŋɡ] Hyphenation: mar‧ke‧ting Rhymes: -iŋɡ === Noun === marketing (plural marketingek) marketing ==== Declension ==== ==== Derived terms ==== marketinges (Compound words): marketingosztály === References === == Italian == === Etymology === Unadapted borrowing from English marketing. === Pronunciation === IPA(key): /ˈmar.ke.tinɡ/, /ˈmar.ke.tin/ Rhymes: -arketinɡ, -arketin Hyphenation: màr‧ke‧ting === Noun === marketing m (uncountable) marketing (the promotion, distribution and selling of a product or service) === References === === Further reading === marketing in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana == Polish == === Etymology === Borrowed from English marketing. === Pronunciation === IPA(key): /marˈkɛ.tiŋk/ Rhymes: -ɛtiŋk Syllabification: mar‧ke‧ting === Noun === marketing m inan marketing (promotion, distribution and selling of a product or service) ==== Declension ==== ==== Derived terms ==== === Further reading === “marketing”, in Wielki słownik języka polskiego‎[4] (in Polish), Instytut Języka Polskiego PAN “marketing”, in Polish dictionaries at PWN‎[5] (in Polish) == Portuguese == === Etymology === Unadapted borrowing from English marketing. === Pronunciation === === Noun === marketing m (usually uncountable, plural marketings) marketing (communication and interaction with costumers) Synonym: (less common) mercadologia (informal) promotion (the act of promoting a product or service) Synonym: promoção ==== Derived terms ==== marketing direto marqueteiro ==== Related terms ==== mercado telemarketing === Further reading === “marketing”, in Dicionário Aulete Digital (in Portuguese), Rio de Janeiro: Lexikon Editora Digital, 2008–2026 “marketing”, in Dicionário Priberam da Língua Portuguesa (in Portuguese), Lisbon: Priberam, 2008–2026 == Romanian == === Etymology === Borrowed from English marketing. === Noun === marketing n (uncountable) marketing ==== Declension ==== == Serbo-Croatian == === Etymology === Borrowed from English marketing. === Pronunciation === IPA(key): /mǎrketinɡ/ Hyphenation: mar‧ke‧ting === Noun === màrketing m inan (Cyrillic spelling ма̀ркетинг) marketing ==== Declension ==== === References === “marketing”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2026 == Spanish == === Alternative forms === márketing (nonstandard) márquetin márketin === Etymology === Unadapted borrowing from English marketing. === Pronunciation === IPA(key): /ˈmaɾketin/ [ˈmaɾ.ke.t̪ĩn] Rhymes: -aɾketin === Noun === marketing m (plural marketings) marketing Synonym: mercadotecnia ==== Usage notes ==== According to Royal Spanish Academy (RAE) prescriptions, unadapted foreign words should be written in italics in a text printed in roman type, and vice versa, and in quotation marks in a manuscript text or when italics are not available. In practice, this RAE prescription is not always followed. ==== Further reading ==== “marketing”, in Diccionario de la lengua española [Dictionary of the Spanish Language] (in Spanish), online version 23.8.1, Royal Spanish Academy [Spanish: Real Academia Española], 15 December 2025 “marketing”, in Diccionario panhispánico de dudas [Panhispanic Dictionary of Uncertainties] (in Spanish), 2nd edition, Royal Spanish Academy; Association of Academies of the Spanish Language, 2023, →ISBN márquetin/mercadotecnia | FundéuRAE «marketing», alternativas en español | FundéuRAE == Turkish == === Etymology === Unadapted borrowing from English marketing. === Pronunciation === IPA(key): /maɾ.ce.tiɲɟ/ Hyphenation: mar‧ke‧ting === Noun === marketing (definite accusative marketingi, plural marketingler) marketing Synonym: pazarlama ==== Declension ==== ==== Derived terms ==== dijital marketing === Further reading === “marketing”, in Turkish dictionaries, Türk Dil Kurumu Çağbayır, Yaşar (2007), “marketing”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 3000