Marketingstrategie

== German == === Etymology === Marketing (“marketing”) +‎ Strategie (“strategy”) === Pronunciation === IPA(key): [ˈmaʁkətɪŋstʁatəˌɡiː] Hyphenation: Mar‧ke‧ting‧stra‧te‧gie === Noun === Marketingstrategie f (genitive Marketingstrategie, plural Marketingstrategien) (marketing, management) marketing strategy (a long-term plan for achieving a company's goals by understanding customer needs and creating a distinct competitive advantage) ==== Declension ==== ==== Synonyms ==== Vermarktungskonzept (marketing concept) Absatzstrategie (sales strategy) ==== Antonyms ==== Ad-hoc-Maßnahme (ad hoc measure; lack of long-term planning) Konzeptlosigkeit (lack of concept) ==== Hypernyms ==== Unternehmensstrategie (corporate strategy) Planungskonzept (planning concept) ==== Coordinate terms ==== Alleinstellungsmerkmal (unique selling point; the core of many strategies) Marktsegmentierung (dividing the market as a basis for the strategy) Marktpositionierung (the desired standing within the market) Werthaltigkeit (the value proposition communicated through the strategy) Zielgruppe (the specific audience the strategy is designed for) ==== Related terms ==== marketingorientiert (marketing-oriented) Strategiepapier (strategy paper) === References === “Marketingstrategie”, in Digitales Wörterbuch der deutschen Sprache‎[1] (in German) “Marketingstrategie” in Duden online