unexpected red theory

== English == === Etymology === First gained popularity on the social media platform TikTok in January 2024. Coined by Taylor Migliazzo Simon in early 2024. === Pronunciation === === Noun === unexpected red theory (uncountable) (social media, design, fashion, neologism) A trend in interior design based on the idea that any room will appear more attractive if one adds a red item or feature to it, especially if the red item appears unusual or mismatches the other colors in the room. [from 2024]