underprice

== English == === Etymology === From under- +‎ price. === Pronunciation === === Verb === underprice (third-person singular simple present underprices, present participle underpricing, simple past and past participle underpriced) To set a price at less than the value or cost of an item. Coordinate term: undervalue To sell at a lower price than another (especially than a competitor). Near-synonym: undercut ==== Related terms ==== ==== Translations ====