top of mind awareness

== English == === Noun === top of mind awareness (uncountable) (advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days. === See also === aided awareness unaided awareness === References === The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005