the best thing since sliced bread

== English == === Alternative forms === best thing since sliced bread best thing since sliced pan (Ireland) === Etymology === Adapted from the advertising slogan used in 1928 by the Chillicothe Baking Company (the first company to sell sliced bread), which was as follows: The greatest forward step in the baking industry since bread was wrapped. === Pronunciation === === Noun === greatest thing since sliced bread (idiomatic) Something amazing, outstanding or praiseworthy, especially a relatively recent invention likely to improve people's lives. ==== Translations ==== ==== See also ==== greatest thing since sliced bread on Wikipedia.Wikipedia