sustainwash

== English == === Etymology === From sustain +‎ -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash. === Pronunciation === IPA(key): /səˈsteɪnwɒʃ/ Rhymes: -eɪnwɒʃ === Verb === sustainwash (third-person singular simple present sustainwashes, present participle sustainwashing, simple past and past participle sustainwashed) To engage in the sustainability analogue of, or subset of, greenwashing. Hypernym: greenwash