stickiness

== English == === Etymology === From sticky + -ness. === Pronunciation === === Noun === stickiness (usually uncountable, plural stickinesses) The property of sticking or adhering; adhesion. Warmth and humidity, as on a muggy day. (economics): Of prices or wages: the tendency to stay the same despite changes in the economy. (marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner. (advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement. (psychology) An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations. ==== Translations ==== === See also === advertising attention brand linkage copy testing