soft power

== English == === Etymology === Coined by American political scientist Joseph Nye in the late 1980s and popularized in the 1990 book “Bound to Lead: The Changing Nature of American Power”. === Pronunciation === === Noun === soft power (countable and uncountable, plural soft powers) (politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures. A state having this kind of power. ==== Translations ==== === See also === hard power smart power sharp power cultural diplomacy === References === === Further reading === soft power on Wikipedia.Wikipedia “soft power”, in OneLook Dictionary Search. === Anagrams === wetproofs