reverse ferret

== English == === Etymology === The term originates from Kelvin MacKenzie's time at the The Sun. His preferred description of the role of journalists when it came to public figures was to "stick a ferret up their trousers". This meant making their lives uncomfortable, and was based on the northern sport of ferret-legging. However, when it became clear that the tide of public opinion had turned against the paper's line, MacKenzie would burst from his office shouting "Reverse Ferret!" === Noun === reverse ferret (plural reverse ferrets) (UK media) A sudden volte-face in an organisation's editorial line on a certain issue, especially one without acknowledgment of the previous position. === References ===