purplewashing

== English == === Etymology === From purple +‎ -wash +‎ -ing. The colour purple is often associated with feminism. === Noun === purplewashing (uncountable) The practice of presenting something as feminist, particularly a political action, in order to soften or downplay aspects of its reputation considered negative or as a justification for economic, political, xenophobic or racist goals. ==== Coordinate terms ==== ==== See also ==== === Verb === purplewashing present participle and gerund of purplewash === Further reading === purplewashing on Wikipedia.Wikipedia