puffery

== English == === Etymology === From puff + -ery. === Pronunciation === IPA(key): /ˈpʌfəɹi/ === Noun === puffery (countable and uncountable, plural pufferies) An act of puffing. Excessive or false public praise. Superficial or insubstantial material; fluff. ==== Derived terms ==== puff piece ==== Translations ====