proprietary eponym

== English == === Noun === proprietary eponym (plural proprietary eponyms) A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, usually without the exclusive rights to said product being lost by the parent company. Synonym: genericized trademark ==== Translations ==== ==== See also ==== antonomasia === Further reading === Database of American Proprietary Eponyms generic trademark on Wikipedia.Wikipedia List of protected trademarks frequently used as generic terms on Wikipedia.Wikipedia