lojalitetsprogram

== Swedish == === Etymology === lojalitet (“loyalty”) +‎ -s- +‎ program (“program”) === Noun === lojalitetsprogram n A loyalty program, a rewards program; a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Synonyms: bonusklubb, kundklubb ==== Usage notes ==== The term is seldom, or never, used by businesses in direct communication with customers. See the synonyms above for examples. ==== Declension ==== === See also === lojalitetskort (“loyalty card”) lojalitetskund (“loyalty customer”)