link bait

== English == === Alternative forms === linkbait link-bait (less common) === Etymology === From link +‎ -bait (manipulation to elicit a particular response). === Noun === link bait (uncountable) (Internet marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral. (Internet marketing, nonstandard) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics. ==== Usage notes ==== Link bait and clickbait may be regarded as similar techniques seen from slightly different perspectives: Clickbait is content attached to a link that is designed to entice visitors to follow said link to a desired webpage. Link bait is content on a webpage designed to entice content developers of other websites (or users of social media sites) to publish a link to a desired page. ==== Synonyms ==== clickbait churnalism ==== Derived terms ==== linkbaiting