hot button

== English == === Alternative forms === hot-button, hotbutton === Etymology === Registered as a trademark by American sales trainer Jack Lacy in 1956, first used in the 1940s. === Pronunciation === === Noun === hot button (plural hot buttons) A central issue, concern or characteristic, especially one that motivates people to make a choice; sometimes also one that people seek to delay taking sides on. Coordinate terms: hot potato, third rail (marketing, originally US) The principal desire that a salesman needs to "hit" in order to make a sale. [from 1940s] An emotional trigger; something that arouses strong emotion or opinions. ==== Related terms ==== hot potato ==== Translations ==== ==== See also ==== not touch something with a ten-foot pole === Adjective === hot button (comparative more hot button, superlative most hot button) Alternative form of hot-button. === References ===