high concept

== English == === Etymology === From high (adjective) +‎ concept (noun), variously attributed to the American media executives Barry Diller (born 1942) when he was working at the American Broadcasting Company in the 1970s, or Michael Eisner (born 1942) during his term as president of Paramount Pictures from 1976 to 1984. === Pronunciation === (Received Pronunciation) IPA(key): /ˌhaɪ ˈkɒnsɛpt/ (General American) IPA(key): /ˌhaɪ ˈkɑnˌsɛpt/ Hyphenation: high con‧cept === Noun === high concept (plural high concepts) (film, literature, television) An appealing and easily communicable idea for a work (such as a book, film, or television programme). Antonym: low concept A style of work (such as a book, film, or television programme) characterized by appealing and easily communicable ideas. Antonym: low concept (by extension, sometimes proscribed) The overarching idea or theme of a work, particularly one perceived as highly artistic or intellectual. ==== Usage notes ==== Noun sense 3 (“overarching idea or theme of a work”) is sometimes considered incorrect as it can confuse readers who expect the meanings conveyed by senses 1 and 2. ==== Related terms ==== high-concept (adjective) (attested slightly before this term) ==== Translations ==== ==== See also ==== elevator pitch === Adjective === high concept Alternative form of high-concept. === References === === Further reading === high concept on Wikipedia.Wikipedia