hard-launch

== English == === Alternative forms === hard launch === Etymology === From hard launch. === Verb === hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched) (transitive, marketing) To release (a product or service) to the general public. Coordinate term: soft-launch (transitive, informal) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner. Coordinate term: soft-launch