greenhushing

== English == === Etymology === Blend of greenwashing +‎ hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008. === Pronunciation === === Noun === greenhushing (uncountable) A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders. ==== Related terms ====