genericide

== English == === Etymology === From generic +‎ -cide. === Noun === genericide (countable and uncountable, plural genericides) (trademark law) The process by which trademark rights are diminished or lost as a result of common use in the marketplace. Synonyms: genericization, trademark erosion (uncommon) The act or process of letting a trademark term become so common that the trademark is indefensible. ==== See also ==== brand registered trademark servicemark trademark