fidélisation

== French == === Etymology === From fidéliser +‎ -ation. === Pronunciation === IPA(key): /fi.de.li.za.sjɔ̃/ === Noun === fidélisation f (plural fidélisations) loyalization, gaining the loyalty of a customer or client === Further reading === “fidélisation”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012