dramatic structure

== English == === Noun === dramatic structure (countable and uncountable, plural dramatic structures) The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. (advertising) One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion. === See also === advertising emotional build emotional pivot positive transition sustained emotion