catchword

== English == === Etymology === From catch +‎ word. === Pronunciation === (UK) IPA(key): /ˈkat͡ʃwɜːd/ (US) IPA(key): /ˈkæt͡ʃwɚd/ === Noun === catchword (plural catchwords) (printing, historical) A word at the end of a book page that repeats the first word from the following page. (Such words served as aids to the bookbinder (to check rapidly for correct placement of leaves) and were also viewed by some readers as aids to smooth reading.) Synonym: guideword (catchword sense) Coordinate term: guideword (dictionary-related sense) Near-synonym: custos (theater) The last word of a speech, serving as a cue for the next speaker. A word or expression repeated until it becomes representative of a party, school, business, or point of view. Synonyms: watchword, byword ==== Translations ====