business as usual

== English == === Alternative forms === business-as-usual === Etymology === Popularized by Winston Churchill as motto in World War I. === Pronunciation === === Phrase === business as usual (idiomatic) The normal course of an activity, particularly in circumstances that are out of the ordinary. (idiomatic) The normal execution of standard functional operations within an organisation, particularly in contrast to a project or program which would introduce change (although that change may itself become business as usual). ==== Antonyms ==== whatever it takes ==== Translations ==== === Adjective === business as usual (not comparable) (Should we delete(+) this sense?) (idiomatic) That is usual, expected, not extraordinary. === See also === the show must go on === References === “business as usual”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present. === Further reading === business as usual (business) on Wikipedia.Wikipedia business as usual (policy) on Wikipedia.Wikipedia