buggy whip

== English == === Etymology === In the twentieth century, after the advent of widespread automobile use and diminished horse use, the buggy whip became a symbol of obsoleted technologies and disrupted business models. Popularized by German-American economist and professor at Harvard Business School Theodore Levitt in 1960. === Noun === buggy whip (plural buggy whips) (historical) A horsewhip with a long stiff shaft and a relatively short lash, used for driving a horse harnessed to a buggy or other small open carriage. Hypernyms: horsewhip < whip Coordinate term: see at whip § Hyponyms (figurative) An obsolete product or technology. ==== See also ==== horseless carriage