brandwash

== English == === Etymology === Blend of brand +‎ whitewash. === Verb === brandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed) (derogatory) To alter a brand in an attempt to improve negative public perception of the brand or company. === Noun === brandwash (plural brandwashes) (derogatory) An alteration of this kind.