brandstanding

== English == === Etymology === Blend of brand +‎ grandstanding. === Noun === brandstanding (uncountable) (advertising) The promotion of goods or services by associating them with popular events. 1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.