brand parity

== English == === Noun === brand parity (uncountable) (business, marketing) The perceived sameness in quality and function among competing consumer products of differing brands. 1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view): "Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand." === See also === brand equity === Further reading === brand parity on Wikipedia.Wikipedia