astroturfing

== English == === Etymology === From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf." === Noun === astroturfing (uncountable) (originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion. ==== Synonyms ==== front organization ==== Related terms ==== astroturf astroturfer ==== Translations ==== === References ===