Marktsegmentierung

== German == === Etymology === Markt (“market”) +‎ Segmentierung (“segmentation”) === Pronunciation === IPA(key): [ˈmaʁktzɛɡmɛntiːʁʊŋ] Hyphenation: Markt‧seg‧men‧tie‧rung === Noun === Marktsegmentierung f (genitive Marktsegmentierung, plural Marktsegmentierungen) (marketing, economics) market segmentation (the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics) ==== Declension ==== ==== Synonyms ==== Marktaufteilung (market division) Zielgruppenbestimmung (target group determination) ==== Antonyms ==== Massenmarketing (mass marketing) Marktvereinheitlichung (market unification) ==== Hypernyms ==== Marktanalyse (market analysis) Unternehmensplanung (corporate planning) ==== Coordinate terms ==== Absatzstrategie (the way a specific segment is served) Alleinstellungsmerkmal (often tailored to a specific segment) Demografie (a common criterion for segmentation) Marktpositionierung (the placement of a brand within a chosen segment) Zielgruppe (the result of the segmentation process) ==== Related terms ==== segmentieren (to segment) Marktpotenzial (market potential) === References === “Marktsegmentierung”, in Digitales Wörterbuch der deutschen Sprache‎[1] (in German) “Marktsegmentierung” in Duden online