Marktpositionierung

== German == === Etymology === Markt (“market”) +‎ Positionierung (“positioning”) === Pronunciation === IPA(key): [ˈmaʁktpozit͡si̯oˌniːʁʊŋ] Hyphenation: Markt‧po‧si‧ti‧o‧nie‧rung === Noun === Marktpositionierung f (genitive Marktpositionierung, plural Marktpositionierungen) (marketing, economics) market positioning (the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way) ==== Declension ==== ==== Synonyms ==== Marktplatzierung (market placement) Wettbewerbspositionierung (competitive positioning) ==== Antonyms ==== Marktaustritt (market exit) Profilosigkeit (lack of profile) ==== Hypernyms ==== Unternehmensstrategie (corporate strategy) Marketingstrategie (marketing strategy) ==== Coordinate terms ==== Alleinstellungsmerkmal (unique selling point) Marktanalyse (market analysis) Marktsegmentierung (market segmentation) Werthaltigkeit (the underlying value that supports the positioning) Zielgruppe (target audience) ==== Related terms ==== marktgerecht (market-driven) Positionierungschance (positioning opportunity) === References === “Marktpositionierung”, in Digitales Wörterbuch der deutschen Sprache‎[1] (in German) “Marktpositionierung” in Duden online