Marktanalyse

== German == === Etymology === Markt (“market”) +‎ Analyse (“analysis”) === Pronunciation === IPA(key): [ˈmaʁktʔanaˌlyːzə] Hyphenation: Markt‧ana‧ly‧se === Noun === Marktanalyse f (genitive Marktanalyse, plural Marktanalysen) (marketing, economics) market analysis (the quantitative and qualitative assessment of a market, looking into the size of the market, various customer segments, buying patterns, competition, and the economic environment) ==== Declension ==== ==== Synonyms ==== Marktuntersuchung (market research/investigation) Marktforschung (market research; often used as a broader term including ongoing monitoring) ==== Antonyms ==== Bauchentscheidung (gut feeling decision; lack of analytical basis) ==== Hypernyms ==== Unternehmensplanung (corporate planning) Informationsbeschaffung (information gathering) ==== Coordinate terms ==== Absatzstrategie (the plan derived from the analysis) Marktsegmentierung (the subsequent step of dividing the analyzed market) Marktvolumen (the total size of the market analyzed) Sorgfaltspflicht (the duty to base decisions on accurate data) Wettbewerbsvorteil (the goal of identifying opportunities through analysis) ==== Related terms ==== analysieren (to analyze) Marktpotenzial (market potential) === References === “Marktanalyse”, in Digitales Wörterbuch der deutschen Sprache‎[1] (in German) “Marktanalyse” in Duden online